HR Management Cup


An innovative training initiative for the HR field


The most intensive method of presenting your products and services is making them come to life. As organizers of the HR Management Cup, we will tie your offer into a tool set of personal experiences for this serious game. The Management Cup participants, your potential customers, will interact with and experience the advantages of your products and services in an unmatched format.

In this game, HR Management Cup, participants from the HR field of an automotive company steer and compete in a simulated contest.  Your products and services influence the game in that they are made available as tools that “players” can use to reach the goal of the simulation.

Additionally, through white papers, e-books, and webcast know-how and expertise, the offer is placed exactly where numerous participants (target group being HR professionals, decision-makers, …) are met with challenges related to New Work (and other topics). Secure a prominent spot for your own offer at the next HR Management Cup.

Overview of your advantages as a sponsor:

  • Awareness of your brand
  • Lead generation through participants’ contact data (first and last name, company, function, e-mail address)
  • Effective placement of your products and services in the simulation
  • Integration of your content
  • Organization of a webinar

The HR Management Cup’s target group includes professionals and leadership from all fields, including managing directors, personnel development managers, HR managers, operational health managers, continuing education representatives, recruiters, HR-IT leadership, HR marketers, and organization development managers. The last two cups attracted over 500 participants.

Our customers say…

“Innovation doesn’t stop with the product. Innovative training and development methods tune our senses and make us open to new trends and technologies in the HR field, particularly when it comes to digitalization. This is exactly why we support the HR Management Cup.”

Karsten Borgmann | EMEA Marketing Director, Careerbuilder


We want to stimulate even more innovation in the HR field through our involvement with the HR Management Cup. An important step in this is the integration of experience-based management learning and studies and experience reports for in-depth knowledge.

Jannine Dockhorn | DACHEE Marketing Manager, Cornerstone


Do you have questions? We look forward to your inquiry! 
We will gladly send you an obligation-free offer with a more detailed description of the service.

Tjalf Nienaber | Managing Partner, HRM LEADS
Tel. Germany: +49 421 166 981 26


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